Partnership Opportunity
USRider has spent more than two decades earning the trust of horse owners nationwide — the kind of audience that’s hard to reach anywhere else. Rated 4.8 out of 5 stars on Shopper Approved. 2.6M+ projected equestrians reached each year. Let’s build something exciting for your brand.
20+
Years serving equestrians
4.8/5
Shopper Approved rating
475,000+
Equestrians & enthusiasts
40,000+
Active members
The Opportunity
Equestrians aren’t an audience you reach through a generic ad buy. They’re a tight-knit, word-of-mouth community that trusts recommendations from brands and people who earn a place in their world. USRider has spent 20+ years becoming exactly that: the name horse owners already trust before they ever hear about you.
That’s the opportunity. A USRider partnership isn’t just media placement — it’s an introduction from a source this audience already believes.
The Proof
USRider’s relationship with this community isn’t a claim — it’s measurable.
40,000+
Active members
188,903
Engaged email database
256,116
New website users (2026 YTD)
34,000+
Social followers (Facebook, Instagram, TikTok)
21,737
Email clicks (YTD)
16,756
Social post engagements (YTD)
3,637
New members reached via welcome mailing (YTD)
★ 4.8/5 rating on Shopper Approved, built on verified reviews from real members.
Combined audience across our email database, new website users, and social followers: over 475,000 equestrians and enthusiasts. Figures reflect current totals and 2026 year-to-date performance.
Beyond the size of the audience, USRider stays in front of them consistently across the year:
2.6M+
Annual impressions across email, social, and web
1.7M+
Projected email deliveries annually, with 32,000+ engaged clicks
528K+
Projected social impressions annually, with 25,000+ engagements
Impression figures are projected annually based on January–August 2026 actuals.
Why This Audience Is Worth Reaching
USRider members aren’t casual browsers. They’re horse owners and riders who already spend on the products and services that keep them and their horses safe, comfortable, and ready for the road — and they take that seriously enough to have sought out and joined a membership built specifically around it. That same mindset shapes everything else they buy. When a brand shows up recommended by USRider, it’s arriving in front of people who are already primed to care.
What a Partnership Can Look Like
There’s no fixed package here — every partnership is shaped around your brand’s goals. Depending on what makes sense for you, that can include:
A standing listing where members actively look for discounts.
Placement in front of a projected 1.7M+ email deliveries annually.
Featured across our channels, reaching a projected 528K+ impressions annually.
Included in welcome materials sent to new members.
Direct, timely visibility to members on the go.
Co-branded opportunities that drive engagement for both brands.
Why Brands Partner With USRider
USRider has spent over two decades building trust with horse owners as the roadside assistance provider that understands their specific needs — not a generic plan that happens to serve them. That trust extends to the brands we recommend. When USRider features a partner, members take notice, because it’s coming from a source they already rely on.
How It Works
1
Reach out and share what you’re looking to achieve.
2
We’ll work with you to shape a partnership that fits your brand and goals.
3
Your brand goes live across the channels that make the most sense for you.
Prefer to talk it through first? Contact our team at 800-844-1409