Influencer & Partner Toolkit

Welcome to the USRider Family!

Thank you for being part of the USRider community. This page is here to make partnering with us easy, clear, and rewarding. Whether you’re an influencer, referral partner, or longtime member advocate, this toolkit gives you everything you need to confidently share USRider with your audience.

Our goal is simple: support you with clear guidance, ready-to-use assets, and flexible messaging—while staying true to the safety-first mission your audience counts on.

Who We Are 

USRider has been the leading roadside assistance and safety program built specifically for equestrians for over 20 years. Our team helps horse owners travel with confidence—whether it’s a breakdown on the highway, a flat tire with a loaded trailer, or an emergency on the road.

We believe equestrian travel safety should be:

  • Proactive, not reactive
  • Designed specifically for horses and the people who haul them
  • Accessible to every rider, from weekend trail riders to competitive professionals

How to Talk About USRider

✔️ Messaging Do’s

Use language that is:

  • Educational and helpful (not salesy)
  • Experience-based (share your own trailering stories or close calls)
  • Preparedness-focused (USRider is there before something goes wrong)
  • Community-minded (fellow equestrians helping each other stay safe)

❌ Messaging Don’ts

Please avoid:

  • Making guarantee claims about emergency response times (conditions vary by location)
  • Comparing USRider negatively to specific competitors by name
  • Implying that USRider replaces veterinary care or emergency medical services
  • Overstating coverage details—always direct followers to usrider.com for the full terms

Key Product Talking Points

USRider Equestrian Motor Plan

  • Roadside assistance designed specifically for drivers towing horses and livestock
  • Covers trucks, trailers, and the animals inside—not just the vehicle
  • Services include towing, tire changes, fuel delivery, lockout assistance, and more
  • Available nationwide through a network of vetted service providers familiar with equestrian needs

Why USRider Is Different From Standard Roadside Plans

  • Standard roadside programs don’t account for loaded horse trailers
  • USRider dispatchers understand the urgency and complexity of a breakdown with horses on board
  • Membership includes access to safety resources, travel tips, and educational content

Membership Benefits

  • Easy enrollment and renewal online
  • Individual and family membership options available
  • A trusted resource for the entire equestrian community—from trail riders to competitors to rescue organizations

How to Tag & Collaborate With Us

To help us find and share your content:

  • Tag @usrider on Facebook & @usrider_equine on Instagram in captions
  • Add USRider as a collaborator when possible
  • Use hashtags like #USRider #EquestrianSafety #HorseTrailerSafety #RideWithConfidence

We love resharing real member stories—tagging helps us celebrate your content and get your experience in front of riders who need it.

Logos & Brand Assets

Use only the official USRider logos and graphics provided by our team. Please don’t alter colors or proportions, and avoid placing logos over busy backgrounds. Leave clear space around logos for readability.

 

Example Social Captions

Example 1 – Educational: “A breakdown on the highway is stressful enough. A breakdown with horses on board is a whole different situation. That’s why I’m a @usrider member—roadside assistance built for equestrians, not just cars. #EquestrianSafety”

Example 2 – Personal Experience: “Joining @usrider was one of the smartest things I’ve done as a horse owner. Knowing I have backup specifically designed for trailering gives me real peace of mind every time I hitch up. Don’t haul without it.”

Example 3 – Seasonal/Event: “Show season is here, which means more miles, more trailering, and more time on the road. Before you head out, make sure your membership is current—@usrider has you covered coast to coast. #USRider #RideWithConfidence”

Referral Link Call-to-Action (Use This!)

Have you signed up for the USRider referral program? Join to get your own unique link and earn rewards when new members sign up through you. Share it with your barn family, trail riding group, competitors, and anyone who hauls horses—because every equestrian deserves to be covered on the road.

Example Call-To-Actions

Short & Friendly:

“If you haul horses, this is a no-brainer. Here’s how to get covered 👇”

Educational:

“Standard roadside plans weren’t built for horse trailers. USRider was. Use my link to learn more and get protected on every mile.”

Trust-Based:

“I’m proud to partner with @usrider because their program actually gets what equestrians deal with on the road. Use my link to see membership options and join our community of riders who travel smart.”

Always use your unique referral link so USRider can track signups!

Disclosures & Transparency

When required, please include:

  • #USRiderPartner
  • #Ad or #Sponsored (when applicable)

Transparency builds trust—and we appreciate you helping us do it right.

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Questions? Ideas? Let’s Collaborate!

Have a content idea, event, or collaboration in mind? We’d love to hear it!

📧memberservice@usrider.org

Thank you for being part of our mission to keep every equestrian safer on the road.

USRider Equestrian Motor Plan
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